Stories, the functions with which LinkedIn wanted to go after Snapchat last year, is already being put away again. The company has announced that the feature will be taken off the network.
Following Snapchat and Instagram’s example, Stories are a function that allows you to post messages that disappear after 24 hours.
However, LinkedIn seems to have forgotten in its implementation that the social network has an entirely different purpose and audience than those two other platforms and that it is a “fun and relaxed way to quickly share video updates,” as Liz Li, senior director of products at LinkedIn might not have been what that audience was waiting for.
In an announcement, Li now writes that LinkedIn will remove the Stories feature to work on a “new experience.” It should offer more opportunities to engage your followers via video. What the feature will look like is currently unknown. If you still want to try Stories, you can do so until the end of September.
Sometime last year, “disappearing content” was the latest hip feature to add to everything. In addition to Instagram, the format also appeared on Facebook, WhatsApp, Pinterest and YouTube. TikTok would follow later this year.
LinkedIn is already the second platform that immediately removes this type of function. Twitter already got rid of its own Fleets function last month, a similar system with temporary messages. According to Twitter, there was little interest in the position.